I am a UX Strategist

I work with various stakeholders across the Ontario Public Service (OPS) to represent the user's perspective in our discussions and decision-making.

A Data-Driven Advocate

I help Ontario Government to identify assumptions vs reality by capturing evidence-based information.

I lead UX and co-creation sessions toward a people focused thinking.

I embed UX in strategic planning and define Key Performance Indicators to track and measure the success.

I think critically and strategically about people’ experience with different abilities and capabilities.

I am a mentor on ADPList. Sharing my experience help me to reflect and learn.

You can find me on LinkedIn to connect and chat.

For my Persian-speaking community, I share my UX practices and reflection.

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